So, no one really looks at my headshot right? As long as it looks a bit like me I'll be good as gold
Are your headshots and social media profile pictures authentically representing you?
You don't get a second chance to make a first impression," (James Uleman, PhD.)
Personal Brand Photography is about so much more than just a headshot but... in saying that, headshots, business portraits or profile photos, or what ever you want to call them, are actually extremely important as they often make the first impression on potential clients.
You have to remember that most people do not know anything about you. When it comes to first impressions, all they can do is assume who you are and what you represent. Sure, they will look at your written content as well, but the main focus is going to be your picture. And if that’s the case, you need to ensure that it looks as good as possible.” (Online Profile Pros)
When your headshot is unique and shows an authentic expression you are sharing something of yourself that will make you stand out in a crowd and gives people something to connect with. Images portraying the stories of you and what you resonate with are an easy way to make an impression.
Also, these days many people are using more than just one headshot to convey their unique brand. Many business websites are now using slideshows, cartoons, and interactive photos to tell the stories of their employees and make their authenticity shine! You should google great examples of 'Meet the team' pages. There are some real pearlers out there.
"A GOOD PHOTO HELPS YOU STICK OUT FROM THE CROWD. IT PUTS YOUR SPARKLING PERSONALITY OUT THERE FOR THE WORLD TO SEE AND SHOWS PEOPLE THAT YOU TAKE PRIDE IN YOURSELF”- Online Profile Pros
So, it's not only important to use authentic images, it's also important to use quality images. If your photo is blurry, pixelated, full of background or foreground distractions or is obviously from a social occasion it makes it clear to those who see you for the first time that your business is not the highest priority for you.
Professional photographers know how to use light and their camera to keep you in sharp focus, accentuate your positives and avoid distracting elements. As much as camera phones these days are very high quality, a selfie on your phone or a colleague snapping a shot of you against a wall will probably look terrible in comparison to a professional image.
Yes, people do look at your profile shot and yes, it can be the difference between them looking further and reading your content or clicking on the next option. So, it's probably worth looking into.
Chrissy, Bay City Gym on Facebook @baycitygymnapier